interview

i have interview with an employee, who work for YI LAN local government
he said: 1. the TV news about this festival send to audience which was only 5 weeks before the holding time, it is too late to make people know the information, we should do more different marketing, we should make marketing plan and advertising on internet. It will attract different group of visitors. moreover, it is a new idea to make a souvenir such as Disney newspaper, it will make children bring it to school and tell his friends that he has attend this festival, it is kind of glory for children. It is as important as the internet marketing, otherwise we can not make The Yi LAN International Children’s Folklore and Folk game Festival resume holding.
so i will more focus on marketing strategy and public relationship