how to hlod a good event and what i learned in school

it is for my preparation of dissertation: Studying in MA Program of events management, I learned how to hold an event; I have to consider many aspects; which includes budget control, marketing, finance and etc. In class, there are many group case study, so I learned how to make meeting efficiently and share opinions, different vision could make different solutions for problems, It gathers more aspects of thinking, knowledge and skills, and the team will achieve easier when there are more resources for a difficult project in a limited time. In marketing, I compared different marketing method in different events, and do more research for which way is most efficiently, such as internet advertising could make people receive information faster, easier and save money for budget, but some people prefer marketing way of mouth to mouth, that they can feel warmer and it is the fastest way that employees could get respond when they introduce new production or service to customers, so it depends on different kind of event and purposed customers.